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This is one of the leading meal kit prep companies in the USA. They provide ingredients and recipes to their customers using a subscription model. Their mission is to make cooking fun and easy. The name Blue Apron and the logo attached to it both work very well. The color blue relates to order, organization, and a clean-cut method. It is a great alternative to the color green, which is used often. The apron speaks to the customer’s desire to get their hands dirty in the kitchen and make their own meals, with a little help of course.
This is a California-based meal kit company. They deliver fresh ingredients and recipes to their customers every month. They value sustainability and focus on organic food ingredients that are both fresh and clean. The name of this cooking business communicates these values very well, albeit in an indirect and creative way. When you hear the name Sun Basket, you probably get a picture of produce freshly harvested in the sun, which makes a great image of organic and healthy food. The creative aspect of this name is that it doesn’t immediately spell out what the service is, but you can guess that it is something natural.
This cooking business delivers healthy meals straight to your door. All you have to do is heat them up, and a nutritious and delicious dinner is served. The meals themselves are prepared by chefs. The name works well because it is simple, catchy, and coined just for this cooking business. What Freshly customers want most is an alternative to fast-food and other pre-frozen meals that are bland and not that healthy. The name says that you can enjoy fresh meals made out of great healthy produce. The tag line on the sustainable packaging is “chef-cooked meals delivered fresh”, which connects well with exactly what their customers want.
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