With companies trying to be convenient in today’s market, you need to ask if your insurance agency is convenient.
Really? Is it? In many agencies it’s convenient for the staff, but not always for the client.
Yesterday, we were talking about doing things to suit yourselves over the customer, recognizing the change in who you are serving, and today, it’s about BEING convenient.
Think about who you are trying to help. Keyword: HELP.
If there are customers who can’t be helped, is it time to fire them and focus on serving the ones who don’t give you such a hard time? That is a reasonable question. You absolutely can fire clients.
But the time you free up needs to be spent on doing your best to be convenient for those who need you. This is achieved through providing education and offering a seamless experience.
Trust us when we say that going about servicing accounts with an intention of convenience will DRIVE those retention rates.
We are talking about:
Who are you serving?
Which clients need to be fired?
Are you convenient for you or the customer?
Convenience drives retention
Is your insurance agency convenient? Take some time today to think and answer this question.
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