In this video you'll learn what to do now that Facebook detailed targeting expansion mandatory for Conversion campaigns. You'll find out what this means for advertisers, and the best approach moving forward.
Detailed targeting expansion and Lookalike expansion both allow Facebook to show your ads to audiences outside your chosen interests and lookalike audiences. But is that a good thing? Does it actually improve performance?
Up until now detailed targeting expansion has been optional. We've always had the ability to turn it off if we want. Now Facebook are making it mandatory for select campaign objectives, and the conversion objective is one of those.
Whenever you create a new conversion campaign, you'll be forced to use detailed targeting expansion and/or lookalike expansion. As always, this is rolling out gradually to ad accounts, so depending on when you watch this it may not be mandatory for you just yet. If not, it will be soon though.
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https://youtu.be/zTqCS9ogG8M
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