Branding Mistakes for Evil Mega Corporations

Dave Vanderstrike guides you through the 3 pitfalls of branding that all to many brands in the Evil Mega Corporation market are falling prey to.

This video is satire. Any similarity to actual corporations, living or dead, or actual events, is purely coincidental.

#branding #evil #megacorporation

0:00 Evil is a cutthroat business for Mega Corporations
0:48 Evil is not a brand personality. You need one.
2:39 Naming: How not to be tediously predictable
4:08 Visual Identity: As Important as Uniforms
4:40 Your logo - time for a brand refresh
5:07 Tired Typography - there are alternatives
5:56 Don't forget about color
6:41 Case Study: Glomnicorp / Oomii
7:31 Epilogue

This was fun. I hope you like it.
Production assistance from Karl Bourdiec.

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